Even though the needs of modern travelers were changing as people became more mobile, there really hadn’t been any innovation in luggage in more than twenty years. That’s when G-RO founder Netta Shalgi saw an opportunity. An industrial designer and inventor by trade, Shalgi was inspired by how people moved around the world. That’s when the idea of GravityRoll™ Wheel Technology began to take shape. The world isn’t flat – so why do we labor to drag small-wheeled luggage over steps, bumps and other uneven surfaces? So began the tale of G-RO.
What started with an idea for revolutionary wheeled luggage quickly became something more than just maneuverability. The architecture of the seminal G-RO carry-on was based on making the entire journey smoother. Packing space, ergonomics, removable smart features and other conveniences like thoughtful pockets and TSA locks all came into consideration. And underlying the entire process was a philosophy of superior construction with the highest quality fabrics and materials. Because we wanted G-RO luggage to always be built to last.
The launch of our first product was on the crowdfunding site, Kickstarter. Interest and excitement for the G-RO carry-on exploded as we went on to achieve more than $4 million in sales – breaking all records and becoming the most successful crowdfunded luggage campaign ever. Travelers everywhere had sent a clear message – they were ready for a better carry-on – and G-RO exceeded their wants and needs in every way. Almost overnight, we became a sought-after luggage brand as our customers continued to show their appreciation for our dedication to craftmanship, performance and style.
Ever since, G-RO has continued to innovate as more and more accolades and awards have poured in. Our philosophy of creating the perfect harmony between performance and style has resulted in luggage that is loved by all kinds of travelers. Every element of design exists because there is a fundamental element of architecture – no form without function, and no function without form.
We are excited to announce the arrival of our latest G-RO Carry-on, now available in rich new colors and – for the first time ever – luxurious carbon fiber. In August of this year, our luggage collection expands to include four exciting new pieces. Join us in welcoming the Check-in, Multitasker, Backpack Light and Backpack XV.